Forget Barefoot; New Trendsetter in Running Shoes Is Cushioning
Boosted by terms like “proprioception” (feel for the road) and the best-selling book “Born to Run,” which argued that the human body was naturally built for running without corrective footwear, American sales of minimalist shoes peaked at $ 400 million …
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Brandblack makes moves to be a future legend in athleisure
One need look no further than the booming athleisure trend in all its cashmere-sweatpant-wearing glory to see that the once disparate worlds of fashion and athletics have been on a convergence course. That convergence looks a lot like Brandblack, an El …
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